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About the extension: Snap’s Pixel Chrome Helper is a simple Chrome Extension, which allows advertisers to verify, debug, and troubleshoot Snap Pixel implementations. About Snap Pixel: The Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their ad. The Snap Pixel is best suited for your direct response goals, such as driving leads, subscriptions, or product sales. You can measure these goals beyond what happens during a single session, or on a single device. By adding the Snap Pixel Helper you agree to the Snap Terms of Service at https://www.snap.com/en-US/terms/